Sensodyne donates over €16,000 to sick children through their “This Pack Gives Back” campaign
Following the launch of the “This Pack Gives Back” campaign in November 2022, in partnership with Tesco, Sensodyne has now presented its donation to Children’s Health Foundation.
Dave Barrett, Country Manager at Haleon, awarded €16,673.25 to the Foundation after consumers were able to donate 25c to the charity by purchasing promotional packs of Sensodyne toothpastes within the Repair & Protect, Nourish and Sensitivity & Gum ranges.
The donation will support sick children and their families attending Children’s Health Ireland hospitals and urgent care centres at Crumlin, Temple Street, Tallaght and Connolly.
Backed by social promotion and in-store POS in Tesco stores around Ireland, the campaign in November and December 2022 gained significant support leading to more than €16,000 in donations.
“For years, Children’s Health Foundation has committed itself to the urgent care given in its hospitals,” said Dave Barrett, Country Manager at Haleon.
“We have been overwhelmed with the response from shoppers and we are honoured to be able to donate these funds to such a vital organisation. We are proud to have partnered with Tesco and to give this donation to a Foundation that does so much to improve the quality of life of sick children and their families.
It is vital we continue to shine a light on the invaluable work that charities like Children’s Health Foundation do,” he continued. “Haleon is passionate about positively impacting the people living in the communities we actively operate in, and we look forward to collaborating on similar campaigns in the future.”
Nessa O’Reilly, Head of Strategic Giving at Children’s Health Foundation, said “We are extremely grateful to Sensodyne and their customers for making this generous donation to support the sick children cared for in Children’s Health Ireland at Crumlin, Temple Street, Tallaght and Connolly. And of course, a special thank you to Tesco Ireland for partnering with Sensodyne on this campaign to give every sick child the best possible chance.”